It Begins With Meaning

In Dr. Strangelove’s class, media industries the main theme we are looking at is how the media and corporations work in using their influence on us to affect our attitudes and behaviours. Strangelove poked fun at Apple, which is one of the strongest forces in regards to capitalism out there, which I had no argument with. He also revealed his grudges against the other companies such Microsoft and Google, so he left none of the big three tech companies unscathed.Moving on from his critiques of these companies, Strangelove asked an important question to the class, on what is the world’s most valuable commodity. My answer was oil. And then the main themes of the course really opened up.

From my knowledge, oil is the most valuable resource, because it can do things which no other form of energy can do. It is irreplaceable commodity for our daily living, whether it be for the lights to power your house, transportation to and from school, the clothes you wear, all are made possible by oil. Without oil society as a whole could come screeching to a halt, as no other energy sources can do what it can. (I’m looking at solar and wind power’s direction). For further evidence of this  consult the wonderful book “Crash Course” by Chris Martensen, where he explains oil and the world’s energy prospects for the future.

Strangelove however, did not agree with my answer, saying instead that meaning is the #1 commodity, for the world. Using the example of Coca-Cola being the #2 word known around the world, then continuing with how “meaning drives consumption and mass consumer behaviour, which drives democracies/autocracies,”  Strangelove came to his conclusion. In sum, it’s the foundation for human’s behaviour. Ok. I guess I can agree with that. For now.